Lindsay cash
As an experienced Product Manager with a demonstrated history of working in the tech, finance, and eCommerce industries, I have the unique ability to straddle business and engineering needs while delivering maximum quality. I am a strong business development professional with a degree in Computer Information Systems from Arizona State University's W. P. Carey School of Business and experience in a Fortune 100 company. Looking for remote Product Manager positions with focuses in media, technology and/or content generation.
product manager ii
experian consumer services
july 2019 - present
Manage project requirements and priorities for User Acquisition and Enrollment functions on the Experian.com website, including concept, scope, specification, design, prioritization, implementation, business acceptance testing, deployment, maintenance, and analytics
Define, document, and articulate detailed product and business requirements for new products and major enhancements relating to Benefit Enrollments, Login and Order Page flow/funnels
Act as a key product expert and advocate for initiatives and projects including integrating with third-party vendors and communication with VP-level stakeholders
Associate Product Manager
iHerb, LLC
October 2018 - july 2019
Drive project requirements and priorities for the homepage, Catalog, and Product Pages for a global eCommerce site specializing in nutritional supplements and generating over 2 million orders each month
Overhauled reporting on impressions and click rates throughout the entire website to accurately track impact from daily changes and assist with providing the baseline for an in-house A/B testing platform
Work directly with senior and C-level stakeholders in order to align business and technology teams on market-specific solutions for web pages serving 80+ countries and translated in 13 languages
Act as Scrum Master for a 10-person developer team, handling multiple projects at different stages of their life-cycle simultaneously, and leading standard Scrum ceremonies
Product Owner
iHerb, LLC
October 2017 - October 2018
Developed road map and requirements to create an in-house Catalog Management System complete with Promotions, Taxonomy, and Content management components for implementation by teams across multiple continents
Sped up the new product on boarding process by 50% by implementing an improved technology stack and streamlining workflow for the Product Content tool
Optimized product categorization workflow and integrated additional regulatory standards, such as Prop 65 validation, and added logging to critical processes to detect and prevent erroneous data entry
Business Analyst
iHerb, LLC
March 2017 - October 2018
Drove project to launch a Guest Checkout platform that allowed customers to check out without signing in which lead to 40% click-through rate and a 25% conversion rate from Guest Checkout clicks alone
Documented requirements and curated sprints for improved Checkout pipelines targeting country-specific markets such as Russia and China with strict import regulations
Integrated checkout flow with numerous regional third party APIs to standardize and optimize customer experience when entering required data such as addresses and payment information
Engineer III
American Express
August 2014 - March 2017
Successfully launched multiple applications in the Global Supply Management Portfolio including both in-house development and B2B customized solutions by working with and leading multiple teams
Slashed spend by becoming the team subject matter expert and lead in build/deployment automation and ServiceNow change-scheduling resulting in over $200k saved over 1 year
Streamlined deployment release schedules to increase agility while providing a better employee work-life balance for teams based in the US and India